E-commerce Platform for FashionForward
Omnichannel Retail Solution
Overview
FashionForward needed to unify their online and in-store shopping experiences. We built a comprehensive e-commerce platform with inventory synchronization, personalized recommendations, and an innovative virtual try-on feature that increased online sales by 156%.
The Challenge
FashionForward was struggling with disconnected online and in-store experiences, with separate inventory systems, inconsistent pricing, and limited digital capabilities compared to competitors.
Our Solution
We developed an omnichannel retail platform that synchronized inventory across all channels in real-time, implemented an AI-powered recommendation engine, integrated a virtual try-on feature using AR technology, and created a unified customer profile system.
Results
Since launch, the solution has generated a 156% increase in online sales, 43% higher average order value through personalized recommendations, 28% increase in returning customers, and made inventory management 5 times faster. The virtual try-on feature significantly reduced return rates by helping customers make more confident purchase decisions.
Key Outcomes
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